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Kyle Smith, M.B.A.

Kyle founded RedWind in September 1999. He has 20 years experience in business planning, procurement, accounting, and administrative work systems. His major area of focus is in the redesign, development and management of high performance work systems for tribal, manufacturing, government and service sectors. He has led and facilitated multiple teams in organizational redesign, business process redesign, and project implementation, including the installation of enterprise-wide information systems and shared service organizations.
  • Kyle directed a two-year transformational effort with the second largest Indian Nation ($200 million annual budget, 1700 employees). He realigned the organizational systems and managed the redesign process for health, housing, education, and human services. Kyle initiated a knowledge and social capital project for the further development of Native communities. The project was a Ford Foundation/First Nation Development Institute award winner.
  • Kyle worked with a $175 billion Exploration and Production Company to assess organizational systems on board a newly commissioned $500 million deep-water drill ship and supported the development for a leading consumer products organization service level agreement for redesigned IT organization.
  • Kyle co-led the implementation of shared service organization for Exploration and Production Company by realigning seven enabling processes and two core processes. Design tools utilized included customer value analysis, business process reengineering, wealth creation models, knowledge capital identification, and the development of service level agreements. Reengineering efforts resulted in fourth to first quartile performance improvement. The project was a 2000 Smithsonian Award winner.
Kyle received his Master of Business Administration from the University of Rochester.


Paul W. Gustavson, M.O.B.

Paul is a leading organizational design architect specializing in strategy making, the design of high performance work systems, change management and knowledge management. In the early 70′s, he began an in-depth study of high performance teams and the systemic design of high commitment work systems.Since 1992, Paul has served as a Marriott School of Management’s MOB Advisory Board member and as its Chair for 8 years. In April, 1999, he received the Marriott School of Management’s William G. Dyer Distinguished Alumni Award for his contribution in the field of change management, strategy, organization design, and knowledge management. In 1999, he was selected as a member of Work in America’s National Advisory Council focusing on identifying best practices in creating and sustaining high-performance teams and work cultures.

Paul held management and internal consulting positions for Standard Oil of Indiana, Zilog and Cygnet Technologies Inc. in the energy and high technology industries. He has more than twenty-five years of organization design consulting experience both as an internal and an external consultant.

Paul’s consulting experience has included work in the area of strategy, organization design, knowledge management, team development and change management at a number of companies, including American Express, Advanta, American Transtech, Amoco, AT&T Capital Corp., Amerada Hess, BP, BHP of Australia, Bristol Myers Squibb, Cherokee Nation, Colgate Palmolive, Deere Financial Services, Exxon, GE. InTek, Pennzoil, Pitney Bowes, National Semiconductor, Veterans Administration and Zilog. Paul has worked nationally and internationally in a number of industries, including automotive, steel, oil, chemicals, electronics, financial services, leasing, aerospace, transportation and government. Paul specializes in helping clients to align strategically with key factors in their environment and aligning the design choices an organization makes with culture necessary to achieve the desired outcomes of that organization.

Over the years, Paul has been privileged to work with clients who have been recognized nationally for innovative organizational design. The Veteran’s Administration, for example, was the first winner of the Al Gore Hammer Award for reinventing government and a recent recipient of the prestigious PILLAR award. Colgate’s Hill’s Pet Nutrition facility in Richmond, Indiana has won many national awards as a start-up plant for innovative work design. Several of Paul’s clients, including I/N Tek, American Transtech, the Geon Company, AT&T Credit Corp., and Veterans Administration have been featured on Work in America’s national tour of outstanding organizations. The work at Amerada Hess received the 2000 Computerworld Smithsonian Award “A Search for New Heroes”.Paul’s work has been featured in several periodicals, including Business Week, The New York Times, The Wall Street Journal, Fast Company and Fortune magazine.

Paul’s work has also been featured in Peter Senge’s The Fifth Discipline Handbook; Hammer & Champy’s Reengineering the Corporation, Hammer’s Beyond Reengineering, Champy’s Reengineering Management, Robert Mile’s Corporate Comeback, Donald Davis’ Managing Technological Innovation, Butera and Thurman’s Automation and Work Design, Katzenbach & Smith’s The Wisdom of Teams, Katzenbach’s Peak Performance: Aligning the Hearts and Minds of your Employees, Ned Herrmann’s The Whole Brain Business Book and Wenger, McDermott and Snyder’s Cultivating Communities of Practice. The Fast Company Magazine, October 1999 Issue, featured an article titled, “Engines of Democracy” about GE’s highest performing jet engine plant of which Paul was involved in its initial design work. The Government Executive July 2002 featured in its cover story article Paul’s award winning work with Stew Liff in “You can manage your way out, it not just the system its you”. The IEE Engineering Management April 2003 magazine featured Paul’s work with ZiLOG in significantly reducing their product development cycle time by 40% year after year in the article “Product Development as a Competitive Advantage”.

Paul holds a Master of Organizational Behavior from Brigham Young University Marriott School of Management.


Shane R. Cragun, M.B.A.

Shane has particular expertise in leading organizational transformation projects. He diligently works with clients to deliver extraordinary business results through changes in organizational focus, process and systems design, structural realignment, and culture.Shane has consulted with organizations ranging from the Fortune 500 to those with fewer than 1000 employees. He has worked across diverse industries such as high technology, oil and gas, government, and manufacturing. He has had executive line management responsibilities, having served in VP, GM, and Practice Leader roles in the training and consulting industry.Professional Accomplishments:
  • Business Transformation and Redesign – Shane has experience in leading and managing large-scale organizational change projects. These engagements have occurred at the corporate, division, and plant levels and are launched when quantum change is expected. He diagnoses the root causes behind current performance, and then works with teams to craft elegant, holistic, yet practical solutions that drive the desired business results and close the performance gap.
  • Change and Transition Management – Solutions aren’t complete until they are implemented well and produce lasting, real results. This is unlikely without the buy-in, ownership, and commitment of executives and employees. Shane uses a wide range of strategies and tools to ensure employees hearts, hands, and energies support the change. He has also authored a “Leading Organizational Change” workshop that transfers this capability to leaders.
  • Corporate Leadership Agenda – Shane works with executive teams to identify and unify their leadership agenda, create pragmatic strategic business plans, and determine key performance improvement issues and targets. His strategy includes helping companies drive and align their executive agenda throughout the organization and ensure employees understand the behavior standards expected of them. He works with teams to create clear executive scorecards and shared business metrics.
Shane holds a Master of Business Administration, Brigham Young University Marriott School of Management.


R. Kendall Lyman, M.B.A.

Kendall has expertise in managing large-scale organization change projects, facilitating strategic planning sessions with senior leadership groups, managing teams to diagnose competitive positions and organizational issues, reengineering key business processes and functions, and coaching executives about personal and organizational effectiveness.
  • He has served as a Practice Leader for Franklin Covey, directing the efforts of 25 consultants with expertise in organizational assessment, change management, leadership development, and strategic planning.
  • Managed a leadership initiative in an Army headquarters that created a high-performance culture by improving accountability, decision-making, communication, and business operations. Managed quick-hit and long-term teams that produced productivity savings of $1.5 million per year. Coached senior leadership and coordinated multiple design teams’ recommendations to improve operations in one of the largest cable manufacturers in the United States.
  • Designed an effective maintenance process for a large refining plant. Eliminated misalignments, which resulted in production and maintenance working together to reduce costs and maintain the base asset.
  • Developed strategy, designed a more aligned and effective organization, and implemented change for a $1.6 billion manufacturing company.
  • Redesigned operations for a postal operation within the Navy. This facility was later awarded the GSA Federal Mail Center of Excellence Award as part of the Federal Mail Best Practices Awards program.
  • Determined future strategy and redesigned a $2.1 billion transportation company to be more competitive in its industry. Efficiency improvements amounted to $30 million.
  • Creator of the Strategy Clarification Handbook-an in-depth analysis of company strategies.
  • Co-Author of The Business Strategy Audit: A Company Self-Assessment.
Kendall holds a Master of Business Administration from Brigham Young University Marriott School of Management.


Mark Rhodes, Ph.D.

Mark specializes in strategic decision-making, organizational design, and employee and customer feedback systems. Mark has consulted to a variety of organizations for the past 18 years. His consulting work includes advising strategic, coordinating and operating teams on the design of innovative work systems, and the development and implementation of organizational measurement systems. Mark’s experience spans service, manufacturing and government sectors.Mark has been involved with dozens of organizational design, redesign and start-up efforts. He has contributed to the field though his innovative work on Customer Value Analysis and Employee Engagement. In particular, he has advised several clients on the use of multivariate statistics to determine importance weights, gleaning the true priorities for improvement out of data on customer and employee feedback. Mark’s experience spans service, manufacturing, tribal, and government sectors.Making direct use of the tools of strategy and decision-making that he teaches, Mark consults on strategy to Public and Private organizations. He has developed strategic planning and strategic decision-making processes for many organizations, which are now in use.Mark received a Ph.D in Social Psychology & Organizational Behavior, from Harvard University. Click here for more information about Mark Rhodes’ approach to
strategic thinking.